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A place for open innovation and collaborative research in Marketing
American vs. European Advertising
This is one of my favourite debates. One time I asked the audience on one of my lectures “What’s the difference between American and European advertisings?” Someone answered: “European ads use emotional blackmailing while American ads reason for you”. I though this was a clever answer. Of course there are more differences, many more. For […]
Posted in: Advertising, Promotion
Welcome to the Marketing webCafé!!
February 10, 2011
This is a webCafé. A Marketing webCafé. Read, think and share… In the academic world, researchers often get together to have a cup of coffee or tea and to share or dicuss their ideas with other colleagues. Sometimes, these informal gatherings give rise to some real breakthroughs. This is my intention with this site. I […]
Posted in: Uncategorized
February 24, 2011
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